Planet Golf — 10 March 2012 by Jim Street
Stricker the walking logo-man

Steve Stricker is the fifth-ranked player in the world, but as far as I can tell, he’s tops in one department – sponsor logos worn.

I needed three holes during Saturday’s telecast of the WGC-Cadillac Championship to count ‘em all.

Let’s see. There was the Foot Joy (FJ) logo emblazoned on the left collar and upper back of his shirt, and “Avis” was on the right.

Allianz dominated the right side of Stricker’sred shirt and NYSE was stitched over his heart.

Moving right along, Titleist’s logo was on the golfer’s left sleeve, but his right sleeve, for now at least, is vacant.

That’s six logos on one shirt, along with a Titleist cap,which included yet another FJ.

I didn’t see the entire field, but of the golfers I saw, Stricker had the most very visible logos, almost twice as many as anyone else. Heck, his playing partner had just one logo – the Nike Swoosh. Of course, the golfing partner was Tiger Woods, who has pocketed more millions from Nike than any other company.

Not even Rory McIlroy, the world’s No. 1 golfer, can match Stricker in logos.

Stricker is starting to look more like a race-car driver than a golfer.

It’s all well and good that Stricker has a lot of sponsors, but I sure wish the PGA would put a limit on the number of logos allowed on  any one shirt. Two is plenty.

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Jim Street

Jim’s 40-year sportswriting career started with the San Jose Mercury-News in 1970 and ended on a full-time basis on October 31, 2010 following a 10-year stint with MLB.com. He grew up in Dorris, Calif., several long drives from the nearest golf course. His first tee shot was a week before being inducted into the Army in 1968. Upon his return from Vietnam, where he was a war correspondent for the 9th Infantry Division, Jim took up golf semi-seriously while working for the Mercury-News and covered numerous tournaments, including the U.S. Open in 1982, when Tom Watson made the shot of his life on the 17th hole at Pebble Beach. Jim also covered several Bing Crosby Pro-Am tournaments, the women’s U.S. Open, and other golfing events in the San Francisco area. He has a 17-handicap, never had a hole-in-one, although once he came within two inches of an ace, and witnessed the first round Ken Griffey Jr. ever played – at Arizona State during Spring Training in 1990. Pebble Beach Golf Links, the Kapalua Plantation Course, Pinehurst No. 2, Spyglass Hill, Winged Foot, Torrey Pines, Medinah, Chambers Bay, North Berwick in Scotland, and Princeville are among the courses he has had the pleasure of playing. Hitting the ball down the middle of the fairway is not a strong part of Jim’s game, but he is known (in his own mind) as the best putter not on tour. Most of Jim’s writing career was spent covering Major League baseball, a tenure that started with the Oakland Athletics, who won 101 games in 1971, and ended with the Seattle Mariners, who lost 101 games in 2010. Symmetry is a wonderful thing. He currently lives in Seattle and vacations in Arizona (and other warm climates) as much as possible.

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